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Direct or Follow –

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Championship Insights for Leaders, Coaches, and Innovators

ANONYMOUS is how I need to be. As a current employee for a large university, these posts are my own thoughts, separate from my university, as I need a place to jot down my randomness. With over 35 years as a business owner, coach, and athletic director, I have peculiar perspectives and insights, whether good or bad, that I like to share.

An innovative platform, tailored for directors, business leaders, coaches, and entrepreneurs, dedicated to providing comprehensive coverage on pivotal issues within athletics, coaching, and leadership.

A hub for in-depth articles, insightful interviews, case studies, and educational content, aiming to enlighten its audience on the latest trends, strategies, and success stories in these dynamic fields.

The site features a blend of expert analysis, personal narratives from industry leaders, and practical advice, fostering a community where professionals can learn, network, and stay ahead of industry changes, all while celebrating achievements.

Direct or Follow

Experiences from the business world, coaching, and directing. Know when to direct and to follow.

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Sarah Johnson

Owner, The Leading Word

  • Coaching is hard and has only gotten exponentially harder

    18 months ago, this coach was in the NCAA Final Four. Now he is retiring. 18 months ago he may have been able to get to the Final Four because of NIL, yet the NIL has also destroyed that team. There will be a new coach ready to step in, take on the challenge, and…

  • An Athletic Director with Fans in the Stands – Leadership, Suggestions, and Ice Cream

    In my time as Athletic Director at a large university, I do enjoy connecting with visitors, and will, at times, climb the bleachers for perspective. Those steps open up pleasant conversations that will sometimes turn to suggestions, recommendations, needs, wants, and comments. Most conversations start with: “I know you have a lot of your plate,…

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